- المجال
- Branding
- الفئة
- Professionals
SARAYA Dates Branding Design
بواسطة Yasser Salah Arafat
SARAYA Brand Identity & Packaging Design " Where Heritage Becomes an Experience " The Story of SARAYA SARAYA is a premium Saudi dates brand inspired by the grandeur of historic palaces and the traditions of Arabian hospitality. Rooted in the symbolism of palm trees and the spirit of meaningful gatherings, the brand reimagines Saudi heritage through a contemporary expression of elegance, generosity, and refined gifting. The Challenge To create a distinctive luxury identity that feels authentic to Saudi heritage while appealing to modern audiences. The challenge was to balance classical elegance with contemporary sophistication, positioning SARAYA as a premium choice for gatherings, gifting, and special occasions. The Design Solution A refined visual identity combining classic Arabic aesthetics with modern design principles. Inspired by architectural arches and palm motifs, the logo, illustrations, and sophisticated palette of ivory, muted purple, and gold establish a cohesive identity that celebrates Saudi hospitality through timeless elegance. Brand Identity & Art Direction Yasser Salah · 2026