الأجندة
GDA 2026
السبت، 21 نوفمبر 2026
-
Ewart Memorial Hall
Nour Makram is a designer, creative strategist, and the Founder and CEO of OTJ, a booking and workflow platform built for creative professionals. Her work brings together design, strategy, and entrepreneurship, with a focus on improving how independent creatives present their services, connect with clients, and manage their businesses. Alongside building OTJ, she continues to work on freelance design and strategic consultations, drawing on her own experience to shape the platform’s development. LinkedIn Through OTJ, Nour is developing a more connected process for managing creative work—from initial inquiries and briefs to proposals, project milestones, and delivery. She takes an active role in the platform’s product direction, UI/UX, branding, marketing, and content. Her focus is on building practical tools that reduce administrative work and help creative professionals turn their portfolios and expertise into clear services and working relationships.
-
المسرح الرئيسي Keynote02:35 – 02:55
20 دقيقة
Graphic Designer & Visual Artist Founder, Hani Mahfouz Designs (HMD)
Ewart Memorial Hall
Hani Mahfouz is an Egyptian graphic designer and visual artist, and the founder of Hani Mahfouz Designs (HMD). His work spans graphic, industrial, and fashion design, drawing inspiration from everyday life and visual culture in Egypt.
-
102 Hall
Sara El Sayad is a Cairo-based art director specializing in brand identity, visual strategy, and creative direction. Her approach combines strategic thinking and visual storytelling to build distinctive and cohesive brand identities across a diverse range of industries. Throughout her career, Sara has worked with creative agencies and studios, including The Brand Company and the Branding Egypt Center, contributing to projects spanning city branding, hospitality, food, fashion, and real estate. Her experience includes projects such as the city branding of Luxor, Alexandria, and Sharm El Sheikh, alongside work for the British University in Egypt, Nuniz, Plage by Mountain View, Whenever Sandwiches, and Mazaj Nile Cruises. Currently working independently, Sara continues to explore the intersection of strategy and visual expression, developing thoughtful creative concepts and distinctive brand identities that translate ideas into cohesive visual systems across multiple applications.
السعة 150 · متبقي 146 مقعد
-
Room 119
Join Ahmed Abo Elhassan for an interactive feedback session focused on your Arabic lettering work. Bring a personal project or commercial design and receive direct, practical feedback to help refine your lettering, work through design challenges, and explore new possibilities. Through live reviews and shared discussion, you’ll learn from your own work and the projects of other participants, leaving with fresh perspectives and clear next steps to develop your designs.
السعة 50 · متبقي 50 مقعد
-
المسرح الرئيسي Keynote03:30 – 03:55
25 دقيقة
Founder of Designability | Accessible Design Specialist
Ewart Memorial Hall
Sherry Raef is an Egyptian Canadian interior designer and the founder of Designability, a design hub dedicated to creating accessible spaces for older adults and people with diverse abilities. With over 20 years of international experience across the UAE, Canada, and Egypt, she has led hospitality, corporate, and residential projects from initial concept through detailed design and turnkey delivery. Alongside founding Designability, Sherry serves as a Design Director at an international hospitality design firm. She is a Certified Aging-in-Place Specialist and Feng Shui Consultant, bringing together accessibility, wellbeing, and practical design solutions to support people’s everyday lives. Her approach places people at the centre of the design process, considering how their needs change across different ages and abilities. Through Designability, she works to create inclusive environments that support independence, comfort, and dignity, making accessibility an integral part of how spaces are conceived and experienced.
-
102 Hall
Join Seif Hossam for a behind-the-scenes look at The Kiss, a film created for the Higgsfield competition. This case study explores the journey from concept to final film, examining the visual direction, AI workflow, and decisions involved in bringing the story to screen.
السعة 150 · متبقي 150 مقعد
