Art Director

Sara El Sayad is a Cairo-based art director specializing in brand identity, visual strategy, and creative direction. Her approach combines strategic thinking and visual storytelling to build distinctive and cohesive brand identities across a diverse range of industries. Throughout her career, Sara has worked with creative agencies and studios, including The Brand Company and the Branding Egypt Center, contributing to projects spanning city branding, hospitality, food, fashion, and real estate. Her experience includes projects such as the city branding of Luxor, Alexandria, and Sharm El Sheikh, alongside work for the British University in Egypt, Nuniz, Plage by Mountain View, Whenever Sandwiches, and Mazaj Nile Cruises. Currently working independently, Sara continues to explore the intersection of strategy and visual expression, developing thoughtful creative concepts and distinctive brand identities that translate ideas into cohesive visual systems across multiple applications.